Putting the Brand Back Together
The lesson in all this, says Kevin Lane Keller, the E.B. Osborn Professor of Marketing, is to never underestimate the power of brand revitalization. Keller has helped scores of major corporations...
View ArticleTruth and Rumors
Imagine you've spent two months negotiating a merger agreement with a target firm. The deal is ready to be signed and announced to the public the following day. Based on the target's secondary market...
View ArticleA Case For Change
There may be some validity to the saying that “the more things change, the more they stay the same,” but in business, nothing could be further from the truth. If a firm fails to change over time,...
View ArticleEnduring Innovation in an Ever-Changing World
A wave of technology washes over the world and suddenly your film camera is obsolete. Then another one comes along and your Walkman is a quaint artifact. It’s an oft-told tale, one in which existing...
View ArticleResearch Highlights
{media1} More is Less One problem for firms like General Electric or IBM that focus on sales to businesses is that many of their divisions have independent marketing and sales teams who often target...
View ArticleA Place to Grow
Each term, students apply for admission into the program by presenting their business ideas to a committee of Tuck faculty members, experienced entrepreneurs, and venture capital practitioners. This...
View ArticleTo Get a Job, Tell a Story
The most recent example of this was the Recruiting Kickoff event organized by the Career Development Office. In the first segment of the day, Paul Argenti, a professor of corporate communication at...
View ArticleA Grueling Journey, Complete
For the trio of men, who make up the Polar Vision team that’s raising money and awareness for the visually impaired, it was the culmination of two years of training, planning, and fundraising, and the...
View ArticleDartmouth President Jim Yong Kim to Give Keynote Address to Open $300 House...
On Wednesday, January 25, Dartmouth College President Jim Yong Kim will deliver the keynote address at the Tuck School of Business to launch a four-day design workshop for the $300 House Project, a...
View ArticleFrom the Ground Up
Now comes the messy process of turning the country into a place with human rights, transparent government, and open commerce. Few people know more about what that transformation will take than Diederik...
View ArticleDartmouth President Launches $300 House Design Workshop
That was the warning from Dartmouth President Jim Yong Kim to a group of business students, engineers, and designers who gathered at the Georgipoulos Classroom in Tuck’s Raether Hall January 25 for the...
View ArticleWhat to Expect from Technology in 2012
The Consumerization of Information Technology Information workers: Say goodbye to having two sets of computers and phones—one for your personal use and another for the office. They are being melded...
View ArticlePricing the News
As newspapers have discovered the stark reality that advertising revenues alone don’t cover the costs of producing the news online, they’ve slowly started stashing their stories behind pay walls. The...
View ArticleNew Year, New Governance Rules?
Eckbo explains that the U.S. legal and governance rules deprive shareholders of essential rights, which are available throughout much of Europe and in particular in the U.K. Without these rights, he...
View ArticlePepsiCo’s Derek Yach Delivers Business and Society Conference Keynote
Take, for example, Pepsi’s Performance with Purpose initiative, which aims to reduce the amounts of salt, sugar, and saturated fat in its products while increasing its portfolio of healthy, whole foods...
View ArticleTuck students win at Hult Global Case Challenge regional finals
A Dartmouth College team, composed of students from the Tuck School of Business, Thayer School of Engineering, and the undergraduate college, won the energy track at the regional final of the Hult...
View ArticleAt J.C. Penney, A New Deal
{media1} A new advertising campaign features Ellen DeGeneres, with color-splashed commercials poking fun at the ridiculous midnight blowout promotions and coupon frenzies that beg people to open their...
View ArticleTuck School and Doremus Create Communications Effectiveness Index
The Tuck School of Business at Dartmouth joined forces with global business communications agency, Doremus to create the first ever communications effectiveness index. The partnership conducted...
View ArticleQ&A with Deepa Prahalad T’00
{media1} “It sounded a lot more exciting to me than the typical consulting opportunity,” she said. Their book, “Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business,” came...
View ArticleTuck #9 in US News ranking
Today the Tuck School of Business at Dartmouth placed #9 in the annual U.S. News & World Report ranking of top graduate business programs. This ranking is based on a combination of surveys of deans...
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